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Just remember that it has to be within those days.
It was the boldest stroke in American retailing in decades. So far, the grand plan is not working.
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A big reason? But the tactic backfired.
Lundgren, one of the brightest stars in American retailing, is pleading mea culpa — and backtracking. Since the first coupon was issued for the Coca-Cola Company in , companies have occasionally tried to take them away — and suffered.
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Cuts by the Ruby Tuesday chain in hurt sales. Even in this era of Internet shopping, it seems, Americans are wedded to a low-tech form of marketing: the dotted-line clip-out coupon. Gundling said. Curbing coupons was not the only change that upset shoppers. Lundgren tried to create a new kind of national department store that would no longer compete head-to-head with lower-priced competitors like J.derivid.route1.com/meditacin-atencin-plena-para-que-los.php
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Lundgren acknowledged in an interview. It turns out that men, in particular, are creatures of shopping habit. They want to go to the local department store and find the Dockers where they have always been. Despite their dowdy image, coupons remain a huge business. In , companies issued billion of them, or roughly 1, per person, up 13 percent in four years, according to NCH Marketing Services in Deerfield, Ill. View all New York Times newsletters.
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They remain, above all, a psychological tool, granting shoppers the seemingly illicit — and gratifying — right to snag a bargain. Slater, a professor of advertising at the University of Illinois. But retailers dislike coupons, which train shoppers to wait for deep discounts, making it harder to sell full-price merchandise.